Important client facing documents must be free of errors and awkward sentences. The following examples show how Colleen edits and rewrites content to focus and polish the message.
Course Description
Before
Participants will gain a deeper understanding of the organizational implementation of the customer value proposition, and how specific marketing initiatives drive the three fundamental pillars of revenue – acquiring new customers, retaining existing customers, and increasing revenue per customer – in order to better understand the impact and measurement of marketing initiatives to achieve business results and growth.
After
You will learn the impact and measurement of marketing plans to improve business results. You will explore how to implement marketing statements and how specific plans drive the three pillars of revenue:
- Gaining new customers;
- Retaining customers; and
- Increasing sales per customer.
Shareholder information
Before
As a part of our efforts to further enhance corporate governance and serve our shareholders’ best interests, Proposal #2 in our proxy includes some recommended changes to our articles of incorporation. Contrary to Greenlight’s statements, adoption of Proposal #2 would not prevent the issuance of preferred stock. Currently, Apple’s articles of incorporation provide for the issuance of “blank check” preferred stock by the Board of Directors without shareholder approval. If Proposal #2 is adopted, our shareholders would have the right to approve the issuance of preferred stock. As such, Proposal #2 has the support of many of our shareholders.
After
Proposal #2 has the support of many Apple shareholders and will enhance corporate practices and processes to best serve their needs. If the proposal is adopted, shareholders can approve distribution of preferred stock. Shareholder approval for this distribution is not needed under the current articles of incorporation.
