Hiring a freelance writer
Some things are too important to not get right, writing is one of them.
Your time is valuable
Most of us have an internal gauge of how much our time is worth, and most day to day writing is worth that time. Emails and internal documents don’t often need extensive planning, and doing them yourself is efficient and cost effective.
But what about materials directed at your customers, stakeholders, or general public? Accurate and concise content takes time to research and plan and the message must be focused and free of errors. If getting it right means sacrificing other work for your, or your employee’s time, you may want to call your friendly neighbourhood professional writer.
English is not your first language
If you speak two or more languages, you’re ahead of most people. But if English is not your first language, you may want to consider hiring a professional writer to proofread important public facing documents for your business or organization.
Grammar and spelling errors can be a distraction from your message and put you at risk of looking unprofessional. A writer can catch those mistakes, and make suggestions to adjust the tone and sentence structure.
If writing in your second language takes longer than in your native tongue, then hiring a professional to create the content can be a great time saver. Writers adapt to your style, creating effective content in your vision.
Website Copy is More Important Then Ever
You want people to find and read your website
For people to find your website, you need to be at the top of search results. How your website is written and organized plays a big role in getting you there. Professional copywriters use strategies so your content talks to search engines, like Google, and tells them why you’re relevant to popular keyword searches. This is called search engine optimization, or SEO. Professional writers keep up with best SEO practices as they evolve.
When your content is shared, it boosts your search engine rankings. Effective content that’s easy to read and compelling will engage your audience and increase the chances they will share it. The more your content is shared, the more relevant your site becomes to a search engine.
Writers can work with you or your team on a content strategy, including social media. They’ll help you speak directly to your target audience while signaling to search engines that you deserve a high ranking.
How can a professional copywriter improve my web content?
Professional writers can help you get noticed by both people and search engines. People almost always click on one of the first few items in the search results on sites like Google and Bing.
To get your site near the top of the search results, copywriters use tactics to show search engine robots that your content is relevant to what people want. This is called search engine optimization, or SEO, and best practices evolve over time. Good professional copywriters keep up with the latest in SEO so you can concentrate on what matters to you most: your business.
Once visitors find your site, they come with questions. Your answers must be easy to find and easy to understand. Otherwise, they may go somewhere else out of frustration. Copywriters create effective content that starts a conversation with your visitors. They do this by writing in plain language, so that even the busiest person can find what they need in a hurry.
Freelance Writing Cost
Every writing project is unique, and so is the cost. You may be quoted for an hourly rate or quoted by the day depending on the size and needs of your request.
